Marketing Insights From Mid Minnesota Marketing

Mid Minnesota Marketing is your local resource for Web Development, Social Media and Marketing.

"We help small companies do the things that make large companies successful, in a way they can afford."
Tim Haas | President

THE NIGHT SKY IS FILLED WITH STARS - WHICH ONES SHINE BRIGHTER?

IS YOUR WEBSITE THE NORTH STAR - OR A BLACK HOLE?

According to Netcraft, a UK research company, as of August, 2016 their web server survey indicates that there are 1.285 billion sites and 6.1 million web facing computers world wide. To help put this in context, Dorret Hoffleit of Yale University has determined that there are 9,096 stars visible to the naked eye in both hemispheres combined. To get a visual reference to how big 1.285 billion is, take a photo of the night sky (both hemispheres) and superimpose it onto itself 141,270 times.

Does that make your company website seem a bit small?

THERE ARE TWO BASIC WEBSITES IN THE WORLD - THE ONES THAT WORK AND THE ONES THAT DON'T

A website that works is simply one that can be found. It takes a great deal of skill and experience to develop a website that stands out from the rest. There is no single  "magic bullet" to making your website successful, there are many things to consider. 

  • Design: The site must be designed to be user friendly.
  • Code: Your site must conform to the latest acceptable standards in code.
  • Content: Your content must be unique and of value.
  • Search Engine Friendly: Your site must comply to the standards of the search engines in order to be accurately indexed. Stray from that path and you will suffer ranking penalties that may even include being banned.

PARTIAL ASSEMBLY REQUIRED

Your best bet is to hire a professional web developer, such as Mid Minnesota Marketing,  to assure your website is properly built. Over the past 12 years I have worked with many companies that have tried to go the do-it-yourself route. I have noted a few things over that time:

  • The low cost, do-it-yourself service provider's concept of "easy" does not meet the expectations of the average user.
  • Above average users may be able to put together a design that looks pleasing, but it lacks usability and effectiveness.
  • The majority of people who do manage publish a site have little or no concept of how to make the site work for both the viewer and search engine.
    • The viewer must find the site useful  and the search engine must be able to accurately index the site.
  • The appeal to the "easy" solution is always the apparent low cost. However, there are a couple of ways they make up for the "savings" offered upfront.
    • They suggest to frustrated subscribers that they can build the site for them, for an additional fee.
    • After the basic site is built they begin to offer additional services. The site is built, but how will anyone find it? They offer to sell you optimization services, enhanced content, etc, etc, etc.

ARE YOU READY TO STEP UP YOUR WEB PRESENCE?

If you are ready to step up to the next level with your website, call Mid Minnesota Marketing today for an appointment. 320-582-2288.

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Check Your Website For A Pulse

Check Your Website For A Pulse!Top Ten Reasons Your Website Needs Attention

Just as there are dog years, there are web years. It has been said that a web year is equal to three months. That means if you last redesigned your website three years ago, it is 12 years old in web years! Would you leave a product display set up for 12 years? Then why would you let your website age as much?

Here are the top 10 reasons your website needs to be redesigned.

  1. Your website isn't performing.  A website exists to build your customer base. If that goal isn't being reached your website is wasted space. There are many reasons your website may not perform.
    • Poor design, not just appearance but marketing design.
    • Lack of effective call to action.
    • Your site does not speak to your customers.
  2. Outdated technology. It wasn't that long ago that downloading a photograph gave you enough free time to fix a cup of coffee and eat a donut. The web changes constantly and it is quite easy to fall behind.
  3. Is your website mobile friendly? This technology issue I will list separately, it is that important. Your site must be friendly to all the mobile devices your customers are using to access the web.
  4. New products and services. If you are introducing new products you will want to at least update your website to highlight the new additions. 
  5. Your marketing strategy has changed.  Most companies adjust their marketing strategy fairly regularly to keep up with changes in the market. Has your website kept pace with those changes?
  6. Your website is broken. Websites with broken links, outdated content and other issues are highly annoying to your visitors. Any kind of distraction is a reason for them to leave your site and look for the next.
  7. Your competitors have updated their website. Sounds kind of petty, but in the world of business you can't afford to look like you have fallen behind.
  8. Your website loads slowly. A slow loading website can kill visitor engagement. The rapid advancements in web technology have played a major roll in making people impatient. They want information and they want it now.
  9. New Branding. I cannot tell you how many times I see websites using old logos and tag lines. As your branding message changes you need to make sure your website changes along with it.
  10. Your website looks horrible. Your website is the storefront of the web and first impressions count.

Are you ready to take a closer look at your website?

We can help you examine your website with our free website analysis. Call Mid Minnesota Marketing to request your free website analysis. We will examine your current website and provide you with a free analysis of what is good vs. bad.

Set up your appointment today 320-582-2288.

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