Marketing Insights from Mid Minnesota Marketing
"We help small companies do the things that make large companies successful, in a way they can afford."
Tim Haas | President
Sometimes Smaller Is Better
Does Your Hosting Company Care About You . . . or Just Your Money?
Massive hosting companies have thousands of servers that reside in various geographical locations around the world. Technicians punch the clock performing their duties never knowing who you are or how important your website is to you and your company. If something goes wrong with your site, you call a support number and talk to a "Support Representative" that will help you, as long as they have a script to read from.
You see, the big box companies don't hire expensive technicians to operate the support lines. They employ people with some computer experience, provide basic training and a script to follow. They look a symptom up in a book and follow the troubleshooting guidelines outlined for them. If they can't fix the issue they will put you on hold and check with their supervisor to see if there is anything else they can do.
You just spent the better part of two hours troubleshooting with your support representative and they are unable to help you. Don't worry though, they will escalate your ticket to the next level. This means a real technician will call you back within 24 to 48 hours and help you. (I hope you are available when they call.)
Once connected with the technician, you have to explain your issue again and go through the troubleshooting steps you did with your support representative yesterday. At that point they tell you that they understand the issue and start muttering to themselves and you hear clicking in the background. After a while they ask if they can put you on a short hold while they check a couple of things. Eventually they do find the trouble and you are off an running again . . . two days after you first discovered the problem.
Does any of this sound familiar to you?
The Alternative . . . a Company That Cares About You.
I operate a small web development company, Mid Minnesota Marketing, and host my client's websites on my own servers. No that does not mean that I have a server sitting in the corner of my office subject to humidity, extreme temperatures and spilled coffee. I lease my servers from a server farm. They sit in a climate controlled room with emergency power backup and a team of technicians on site monitoring them. They are up-to-date with current technology, security patches are regularly applied and complete backups are maintained off site.
Here is what happens if you ever have to call me with an issue:
- You explain to me what issue you are experiencing. I ask a couple of questions to verify that I clearly understand your concerns. I explain to you that I will take care of it and will let you know when the issue has been resolved. Your involvement is done.
- I log into my server environment and begin tracking the issue down along with one of my technicians.
- I call you back and let you know the issue has been resolved.
My team and I understand the importance of your website to you and your business. We are not going to waste your time making you wait on the phone, you have more important things to do. Our goal is to maintain an optimal server environment that allows your website to function seamlessly allowing you to focus on other important aspects of running your business.
Mid Minnesota Marketing provides quality web development and hosting services to help you succeed with your business. Call us to schedule a free consultation to discuss your web development needs. 320-582-2288